Random Observation/Comment #777: It’s weird how everything leads to sales. We want people to understand and participate in our products.
Why this List?
There’s no shortage of marketing activities that could help a project or software product move forward and engage with the community of users. While I tried making this a web3 specific list, the truth is that we’re all in the attention and engagement economy, which means we want valuable sticky community coordination.
- Recurring Community Calls – Monthly calls with subscription through crowdcast has brought in 1000s of recurring audience members through automated email reminders
- Newsletters – Classic Call To Action for those who stumble on the website through different news, ads, or Google searches
- PR News Distribution – Relationship with other news outlets and ways to get maximum reach through multiple connections
- Partnership Announcements – Co-posting announcement articles with partners. A lot of cross posting potential.
- Social Media distribution – Tweets, LinkedIn Posts, Reddit posts, Tik Tok videos?
- Social Media engagement – Adding comments within other articles or tweets that draw engagement to your organization or product activities
- Advertising on Newsletters – Common newsletters with 1000s of subscribers often provide payment opportunities for product mentions. This is a great way to narrow down the search of potential customers.
- Podcasts – Interview knowledgeable people with followers about important topics – ConsenSys has a podcast called Signal
- Live Twitter Spaces – Use for recap of community calls or talking with authors of papers
- Webinars – Deeper dive into announcements with partners or speakers. This can also be a series of interviewing happy customers
- Conferences – Web2 developer outreach with shared Web3 opportunities for experimentation
- Easy to follow end-to-end tutorials – New developers focus on use cases and outcomes that are easy to follow. Assuming the customer doesn’t have any knowledge, could you go from design to deployment of simple applications.
- Video Tutorials – Walkthrough code and different example dapps
- Live streaming content – Following the Twitch and Youtube live interactions with content creators. It’s great answering questions live and accepting tips.
- Course-based Academy bootcamps – Bootcamps + Alumni are very powerful learning sessions with connectivity to other interested members. You can teach them to use the base tools around the developer experience.
- Educational Workshops for Corporations – Company-wide workshops are useful for getting enterprise involvement with different tools
- Stack Overflow answers – Linking to solutions or products that may solve specific questions. For wider solidity or Ethereum adoption, try to answer questions directly that might be blockers for using the product.
- Dev Discord (VillageDAO) – Having community support is important for a developer just entering into a new ecosystem. The willingness of people to help build the community creates a nurturing culture.
- Learning Discord (EducationDAO) – Summary of all paths of learning with material collated across multiple channels
- New DAOs and DAO members – Engagement with DAO members and web3 participants to build on top of our tools for protocols or products
- Hackathon: Getting started tutorials and guides – Base set of videos and presentations needed to get new developers into the Web3 space using our base tools. Leverages the marketing and collaborative efforts of event organizers.
- Hackathon: Grants/Bounties for Hackathon winners using Developer Tools – Spending some funds to host or sponsor highly attended events
- Partner outreach: System Integrators and Dev Shops – We provide them with tools and recommend their services as we structure complex sales. We recommend they extend our open source code for the product.
- Partner outreach: Resellers – Educate and provide incentives for partners to sell existing products. Leverage the partners’ sales teams and connections in the enterprise space.
- NFT giveaways – Send POAPs for engagement. Also remember to connect back with those with these collected POAPs. This may not be worth anything now, but the owners of collections may already be those interested in experimenting with the space.
- Closed betas – Create FOMO and exclusivity with betas of features that might be interesting. Connect with existing customers and engage in design sessions with the beta members so the product team can collect feedback.
- Tools showing Advantages – Most commodity-based products (e.g. Infura selling API services) will create standing tools that objectively compare by performance/speed, pricing based on usage, uptime (status.infura.io) or network breadth. Building these tools could be an automated way to deal with competitor analysis.
- Create an Ambassador program – Allow for passionate locals to use your material to host meetups and create their own brand.
- Shorts videos – Creating short form video content in TikTok or YouTube to build a subscriber base that reviews the features or common questions. Hire others to do this on your behalf and leverage their influence/brand.
- Lootbox – Launch content material to a distribution list of influencers that can build educational material or drum up excitement for the feature release. You can grow this with added rewards through NFTs or discounts.
~See Lemons Market Web3